Global deal for Jacobsen and GEO
2 February 2012
David Withers and Jonathan Smith sign the partnership agreement
Turf maintenance equipment giant Jacobsen has agreed a global partnership agreement with the Golf Environment Organization.
The new arrangement will see the two organisations, which have been allied in Europe for some time, broaden their collaboration to promote awareness, understanding and solutions in the Americas and Asia as well as Europe, the Middle East and Africa.
GEO is a non-profit organisation dedicated to sustainability in golf; building awareness, developing and administering golf’s ecolabel, GEO Certified, and delivering programs to help clubs and developments achieve the distinction.
Based on a long-standing relationship with Ransomes Jacobsen, Jacobsen’s UK subsidiary that has supported GEO’s pioneering work to help the industry embrace the environmental opportunities and challenges in sector, the new worldwide Jacobsen agreement will strengthen efforts and results.
GEO chief executive Jonathan Smith said: “GEO is privileged to have such a dedicated partner, committed to continued investment in the things that make sustainability more accessible and productive to golf businesses. Jacobsen has supported GEO from the very start and has made a significant difference in the development, delivery, and awareness of the solutions we provide for the golf community.
David Withers, president of Jacobsen, said: “Jacobsen is a global company and GEO has global relevance and solutions, with programmes accessible worldwide in a growing number of languages and a high quality, credible and increasingly recognized international ecolabel for golf. Expanding our partnership to encompass all of the Jacobsen business units around the globe makes good sense, further aligns our outlook and will multiply many new positive outcomes.
“For the environment and the long-term strength of the industry, we want to help create more sustainable approaches, through our own product development and green initiatives and support for other credible, dynamic organizations. We are very proud to endorse and support the work GEO does to give people the motivation, guidance and solutions to take more and better action.”