Business advisors to the leisure industries, John Ashworth Associates has an extensive track record over 20 years of assisting in the planning and development of golf facilities and resorts.

A founder member of the Golf Consultants Association (www.profitfromgolf.com), the company assists in the master planning process with advice to developers on the commercial viability of project proposals, including: identifying and quantifying target markets; market positioning of golf course and other resort facilities; business planning; and preparation and implementation of marketing strategies for membership and real estate sales.

Recent projects include: finding private sector operators for publicly owned golf courses; an independent evaluation of the business case for a £2m clubhouse development; obtaining planning permission for a holiday lodge development on a rural golf course; and helping the world’s foremost golf simulator manufacturer to establish a foothold in the UK market. The company also has a vested interest in golfer fitness and runs a Pilates studio in a space leased from a golf and country club.