American clubhouse architect Tom Hoch is entering the Chinese market, having signed up his first two projects in the country.
Oklahoma City-based Hoch has been selected for interior and exterior renovations at Beijing Daxing Capital Golf Club, the Tom Pearson-designed course in China’s capital's suburbs. Using its proprietary revenue-based design model – a space planning, sizing and mapping process – Tom Hoch will overhaul the 60,000 sq ft space, creating new amenities aimed at enhancing member experience and revenue generating opportunities.
Hoch will also design the interior of Beijing Daxing’s new driving range, halfway house and gatehouse. The course is being redesigned by architect Rees Jones’s firm this summer.
In the mountains of western China is Tianchi Golf Club where Hoch has been engaged to reengineer the interior and exterior of the 80,000 sq ft clubhouse. Tianchi is a new club about an hour’s drive from the city of Urumqi. Its course is designed by architects Schmidt Curley.
“These projects will serve as tangible evidence of our ability to transform perfunctory spaces into energy-filled clubhouses that excite members and boost the bottom line,” says Hoch. “The Asian golf market has been booming over the last decade, and these projects are an important landmark in our global expansion.”