Signage company Eagle has secured several prestigious deals over the last few months. The soon to open Machrihanish Dunes, designed by David McLay Kidd, chose Eagle to design and deliver its new course and clubhouse signage system.
Club manager Kevin Lewis wanted to use local stones that were unearthed during the course’s construction as part of the signage. By using a similar mounting system for the bronze hole information plaques to that used at the Carrick on Loch Lomond, Eagle created a low profile sign system for Machrihanish Dunes.
Set among high dunes, the direction of the tee shot is not always immediately obvious to golfers unfamiliar with the layout, so Eagle has also created a distinctive set of tee shot direction indicators based on stones and bronze arrows to help players find the right line for driving.
Phil McInley, MD of Eagle, is delighted: “Machrihanish Dunes is that rarest of things, a new course set in perfect golf terrain. The club is very aware that getting these finishing touches right is an essential element of course presentation and branding, as they will be seen by the golfing world when the new course is open. The combination of local stone monoliths and bronze plaques is both distinctive and impressive.”
At Riffa Views in Bahrain, Riffa GC has been transformed by Robin Hiseman of European Golf Design into a new Colin Montgomerie signature course, and renamed the Royal Golf Club of Bahrain. Eagle was invited to design and manufacture all collateral, from signage to scorecards.
The desert environment is extremely harsh for items like signage: the desert sun has a much higher ultra violet impact, and desert sands and winds are particularly erosive, so all the signage materials have been designed to withstand these challenges, while remaining attractive and easy to maintain for a lifetime of several years.
McInley said: “Here, the client needed to project the highest quality, yet be reassured that this vital finishing touch to the transformed golf course would stand the test of the ultra-harsh environment.”