Huxley Golf has appointed a new authorised distributor for the Middle East.
From its Dubai base, Huxley Golf Middle East will bring the company’s all-weather professional greens, tees and practice aids to a region that has some of the most exciting courses and developments in the world.
The extreme heat of the region, particularly between April and October, places great pressure on courses, and maintenance costs can be high. Huxley’s all-weather greens are designed to minimalise water consumption and maintenance requirements.
Huxley Golf Middle East will form part of DG Golf, a provider of leading golf services and products in the Middle East, to countries such as United Arab Emirates, Saudi Arabia, Oman, Qatar, Bahrain, Kuwait, Lebanon, Jordan, Israel and Egypt.
DG Group’s managing partner David Gray has been based in Dubai for seven years, and said of the new deal: “DG Golf is all about partnering with the leading golf brands in the world and so we are delighted to be representing Huxley Golf products and installations. Huxley Golf’s PGA-standard, all-weather surfaces are the perfect solution to the problem of golf surface maintenance in a geographic climate known for water shortages. The company’s professionalism and uncompromising standards in providing world-class golf facilities will attract significant interest from golfers and resorts across the region.”
Huxley has already installed a flagship putting green and large tee area at The Els Club in Dubai, and is confident of seeing a rise in the number of golf development and resorts enquiring about the services on offer.
“The Middle East is becoming an important region for golf and this agreement with David Gray and Dave Cain, managing partners of DG Golf, represents a major expansion to Huxley Golf’s global distribution network across a number of new countries,” said Paul Huxley, director of Huxley Golf. “Both are extremely passionate about the game and well-respected within the industry. Their knowledge about the diverse markets within the Middle East will make them fantastic ambassadors for Huxley Golf across the region.”