Huxley forms European arm

By Sean Dudley

Huxley Golf, the PGA’s official supplier for all-weather golf surfaces, has agreed a deal for distribution of its products throughout France, Germany and the Benelux countries. The company has set up a new Luxembourg-based business, Huxley Golf Europe, under the direction of Danish golf professional Ole Pedersen and businessman Torben Poulsen. The intention is to target golf clubs, teaching academies, hotels and private clients across the region.

The idea for the business arose when Poulsen consulted Pedersen, who has coached at national level in Denmark and Luxembourg, about installing an all-weather putting green at his home. Sensing a wider business opportunity, they approached Huxley Golf after reading about its international reach.

“Huxley Golf has supplied all-weather surfaces to courses such as St Andrew’s, Celtic Manor, Wentworth and Carnoustie,” said Pedersen. “Huxley is the number one surface to choose because it is the closest to the reality of natural grass. It offers guaranteed quality in wet or dry weather all year round, something we know golf clubs and other clients want. We are enthusiastic about representing their products and are confident that we can now offer a complete solution for clients requiring top quality all-weather artificial surfaces for golf.”

Paul Huxley, Director of Huxley Golf, commented: “The region spanning the Benelux countries and France and Germany has become very important to Huxley Golf. Ole and Torben have the local presence and expertise necessary to position our products successfully in this marketplace. Our new agreement creates a powerful combination of the Huxley Golf brand with their business and golfing experience and know-how.”

Established in 1946, and with a growing network of international distributors, Huxley Golf provides premier all-weather golf surfaces for courses around the world. Clients include training and coaching establishments, golf resorts, ranges and academies as well as several Open Championship and Ryder Cup venues.

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