Greg Norman’s golf course design firm has entered into a partnership with Japan’s largest civil engineering consultancy OHBA to offer a ‘one-stop-shop’ renovation service for golf courses in Japan.
The solution is designed to provide Japanese clubs with the opportunity to quickly recoup capital investments through recruitment of new members and increased rounds.
Greg Norman Golf Course Design will lead initial concept and design, and OHBA will guide soil research, land survey, permitting, landscape, and overall construction management.
“Much like other top markets around the world, golf in Japan has struggled with post-recession challenges and there is a need to attract a greater number of international players,” said Chris Campbell, vice president of GNGCD.
“Our cooperation with OHBA will allow us to use our combined expertise to offer the highest level of project planning and development in the industry as well as the global exposure and credibility that is associated with the Greg Norman brand. Ultimately, it’s all about having the quality and brand value to appeal to a larger audience and we’ve definitely assembled the right team to deliver on that.”