OB Sports Golf Management has been selected to manage Palm Valley Golf Club in Goodyear, Arizona.
The company will be managing all aspects of the facility operations including golf operations, food and beverage, instruction, sales, marketing, human resources, accounting and turf care.
This marks the sixth OB Sports-managed facility in Arizona and is the third 36-hole in the greater Phoenix/Scottsdale market.
"We are excited to manage this popular West Valley facility and expand on our presence in Arizona," said Phil Green, president of OB Sports Golf Management. "We feel there is a great opportunity to continue to deliver a quality experience for golfers of Palm Valley and make the value even stronger for our loyal, frequent players."
OB Sports is also unveiling a new loyalty card programme at Palm Valley, called the Palm Card, as well as improvements to the facility that include enhanced agronomic practices with a focus on providing additional opportunities for both new and existing golfers.