Interviews

Oakmont: An interview with Gil Hanse

With the 2025 US Open arriving at Oakmont, Richard Humphreys spoke with the architect, who renovated the course in 2023, about what to expect

Martin Ebert: Design journey

With a portfolio that includes eight of the ten Open venues, Mackenzie & Ebert occupies an enviable position in the golf design industry. Adam Lawrence spoke with principal Martin Ebert to learn how they got there

Designs for the big screen

Chad Goetz and Agustin Piza discuss their design decisions for the virtual holes that featured in the first season of TGL

Bob Harrison: Wizard of Oz

The Australian designer has had a long career and, like many of his countrymen, has spent much of it away from home. Adam Lawrence listened to his tales from the road

Ben Cowan-Dewar: Shock and awe

Golf development firm Cabot now has properties in six countries. Richard Humphreys speaks with co-founder and CEO Ben Cowan-Dewar about what makes a great site, selection of golf course architects, and more

Team building

Turfgrass has launched its US arm with the appointment of John Lawrence, Adam Moeller and Brad Owen. Richard Humphreys speaks with them, Turfgrass founder John Clarkin and director of agronomy Julian Mooney to find out more

Brian Curley: Life of Brian

The designer has surely clocked up more air miles than anyone else in the business. Adam Lawrence caught up with him in between flights to discuss his career and his new venture with Jim Wagner

Oakmont: An interview with Gil Hanse

With the 2025 US Open arriving at Oakmont, Richard Humphreys spoke with the architect, who renovated the course in 2023, about what to expect

Martin Ebert: Design journey

With a portfolio that includes eight of the ten Open venues, Mackenzie & Ebert occupies an enviable position in the golf design industry. Adam Lawrence spoke with principal Martin Ebert to learn how they got there

Designs for the big screen

Chad Goetz and Agustin Piza discuss their design decisions for the virtual holes that featured in the first season of TGL

Bob Harrison: Wizard of Oz

The Australian designer has had a long career and, like many of his countrymen, has spent much of it away from home. Adam Lawrence listened to his tales from the road

Ben Cowan-Dewar: Shock and awe

Golf development firm Cabot now has properties in six countries. Richard Humphreys speaks with co-founder and CEO Ben Cowan-Dewar about what makes a great site, selection of golf course architects, and more

Team building

Turfgrass has launched its US arm with the appointment of John Lawrence, Adam Moeller and Brad Owen. Richard Humphreys speaks with them, Turfgrass founder John Clarkin and director of agronomy Julian Mooney to find out more

Brian Curley: Life of Brian

The designer has surely clocked up more air miles than anyone else in the business. Adam Lawrence caught up with him in between flights to discuss his career and his new venture with Jim Wagner

$100k from in-cart ads for Doha GC
AML
/ Categories: News

$100k from in-cart ads for Doha GC

Doha Golf Club, host of the recent Qatar Masters, is using video screen advertising in its fleet of new golf carts to generate additional revenue and profit.

The European Tour venue has recently invested in 100 new Club Car carts, supplied by Hydroturf, distributor of Club Car vehicles in the UAE, featuring the Visage system developed by GPS Industries.

The system, which uses a ten inch touch-screen, is also being used to show advertisements which, combined with leasing fees, has increased revenues by US$100,000 per annum.

General manager Chris Myers said: “Golfers are a captive audience during their round. By selling advertising space available on the integrated Visage screens the golf cars more than pay for themselves.”

Doha Golf Club now has a fleet of 250 Club Cars and the Visage technology, combined with the integrated Guardian system, enables the resort to control and manage its fleet. Through the system, staff can send messages to golfers to manage pace of play, while remotely controlling car speed, restricting where the vehicle can drive, and disable the car to prevent misuse.

At 7,421 yards, the Doha course is one of the longest on the European Tour and, especially combined with the Gulf heat, most players choose to use golf carts during their round.

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Sean Dudley

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