More play in 2011 for UK clubs
British golf clubs saw a dramatic rise in rounds played in 2011, according to new figures from the UK Golf Course Owners Association.
UKGCOA’s first Golf Facility Benchmarking Report, conducted by Sports Marketing Surveys, shows that member courses saw a 20 per cent increase in rounds played compared with a national average of eight per cent.
UKGCOA executive director Jerry Kilby said: “This report is extremely encouraging, with statistics showing that if you manage your operation successfully and have a strong team around you there is good business to be had, despite the continued economic challenges. It is a fantastic tool for club owners, enabling them to plan their businesses and make investment decisions based on facts. Rather than guesses and gut feelings they have credible information to take the bank manager, show shareholders and their team. These are hard facts that have not been available to the UK golf industry for years."
Sports Marketing Surveys CEO John Bushell said: “Findings from the report show excellent performance. Last year saw the country have one of the best golf seasons for many years, due to an early spring and late autumn. Also 2010, did see snow in January and December close venues. The growth in rounds resulted in food and beverage sales increasing by just over ten per cent on average.”
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