Bernhard takes on SubAir sales and service for UK and Europe
British firm Bernhard has formed a partnership with US-based SubAir Systems which will see the grinder manufacturer taken on sales and maintenance of systems across Europe, the Middle East and North Africa.
SubAir’s technology helps turf managers control aeration, moisture levels and root zone temperature underneath sports surfaces. Gleneagles’ Centenary course, host of the recent Ryder Cup, became the first British course to install SubAir two years ago.
Bernhard international sales manager Steve Nixon said: “Plant health is at the very heart of our business, so to extend our ‘above the ground’ care, to ‘below the ground’ makes perfect sense. Together we are taking care of the most common issues to groundsmen and greenkeepers – too much water, too little air and unhealthy turf. In effect, we can now control two of the three elements that the plant needs for healthy growth.”
SubAir’s Kevin Crowe, who helped develop the technology during his time spent working alongside Marsh Benson at Augusta National, said” “This is an exciting move for us to be joining a company with such a strong reputation as Bernhard. With their help and support and our combined energy and wisdom we expect to grow our profile in Europe, the Middle East, and Africa and bring our ability to help promote improved agronomic health and growing conditions to all of these regions.”